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E-commerceConcept · Self-initiated projectIllustrative
NOIR
A premium fragrance and lifestyle brand experience, built to actually sell something — the complete journey from homepage to paid order, not just a styled landing page.
Role — Founder & Builder
Overview
NOIR is a fictional premium fragrance brand, built as a complete commerce experience rather than a single hero-image showcase. The point was to prove out the part most design-only portfolios skip: getting a visitor from "this looks nice" to "I just paid for this."